CraftCouncil is a leading organization dedicated to inspiring creativity, empowering learning, and supporting craft businesses. With over 50 years of experience, it plays a crucial role in preserving traditional craft skills while promoting innovation in contemporary design. Through exhibitions, education programs, research, and advocacy, CraftCouncil strengthens the craft sector in the UK and globally. By fostering a thriving community of makers and enthusiasts, the organization ensures that craft remains a vital part of cultural and economic development.

Challenge

The craft sector, despite its rich heritage and cultural significance, faces challenges in visibility, business growth, and sustainability. Many talented craft makers struggle to access resources, market their work effectively, and gain international recognition. Additionally, there is a growing need to educate and inspire future generations about the value of craft in an increasingly digital world.

Objective

CraftCouncil aims to:

• Support craft makers and businesses by providing training, mentorship, and promotional opportunities.
• Educate and engage people of all ages in craft practices to sustain cultural heritage.
• Showcase craft talent globally through exhibitions, fairs, and media coverage.
• Advocate for the craft sector by conducting research and influencing policy decisions.
• Create a collaborative community through initiatives like Craft UK, ensuring continuous growth and innovation in the sector.

Solution

CraftCouncil addresses these challenges through a multi-faceted approach:

• Support for Craft Makers & Businesses – Training, mentoring, and showcasing opportunities through a dedicated directory.
• Learning & Participation Programs – Educational initiatives for all age groups to foster a deeper appreciation of craft.
• Exhibitions & Showcases – Presenting exhibitions in London and other venues, including Collect, the premier international fair for contemporary craft.
• Research & Advocacy – Conducting in-depth studies to highlight the economic and cultural impact of craft, while pushing for supportive policies.
• Networking & Collaboration – Convening Craft UK, a platform for organizations to share best practices and collaborate.
• Preserving Craft Legacy – Managing the national Crafts Council Collection and publishing Crafts magazine, which has documented the craft industry’s evolution for over five decades.

Result

• Increased visibility and recognition for craft makers and businesses, both locally and internationally.
• Greater public engagement with craft through exhibitions, educational programs, and media outreach.
• Stronger policy support for the craft sector, ensuring long-term sustainability.
• A more connected and innovative craft community, fostering collaboration and growth.

Conclusion

CraftCouncil has been instrumental in shaping and sustaining the craft industry. By combining education, advocacy, and promotional efforts, it has strengthened the sector and ensured its continued relevance. As the organization moves forward, it remains committed to championing craft, supporting makers, and inspiring new generations to explore the world of craft.